GM Heroes Program
All of Canada thanks you. As do we.
In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!
To participate, simply bring proof of eligibility* to a local Chevrolet, Buick, GMC or Cadillac dealership. They’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.
Frequently Asked Questions
Who is eligible for the Heroes Bonus?
Canadian Forces personnel who qualify for this program include:
- Active members
- Spouses* of any of the above including surviving spouses
First Responders personnel who qualify for this program include active:
- 911 dispatchers
- Spouses* of any of the above
Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:
- Professional Healthcare Workers
Which vehicles are eligible?
See dealer for vehicle eligibility on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.
How do I participate in the Heroes Bonus?
Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to your local Chevrolet, Buick, GMC or Cadillac dealership.
Can I share my Heroes Bonus?
Yes you can share your bonus with your spouse.
Can I combine the Heroes Bonus with current retail incentives and other offers?
Yes, in most cases. Please contact Dealership for details.
Can I order a vehicles through this program, rather than choosing one from my dealer's inventory?
Can I use a trade-in with the Heroes Bonus?
Yes. Your dealership will be able to provide more information on trade-ins.